The difference between Steve and Larry is not differing skillsets but differing mindsets.
Steve is operating like an Artist and is primarily driven by his love for his product (solution). You can easily substitute Artist with Herbalist, Health Coach, Designer, Creative, Maker, Writer, Author, Hacker, Inventor… He takes a build-first approach which in today’s world is highly risky.
The real question today isn’t: “Can we build it?” but: “Should we build it?”.
Larry, on the other hand, is operating like an Innovator.
Innovators turn inventions into working business models.
He is primarily driven by turning his ideas into a business model that works. He takes a customer-first approach because he considers that to be the riskiest aspect of his business model at the outset. Once he de-risks those starting assumptions, he continues to systematically de-risk his business model — prioritized from high risk to low risk.
I used to be a Steve too. I too was hit by an awesome idea. An idea so good I never told anyone but close friends sworn into secrecy. I spent a year building out my “big idea” in stealth. And, like Steve, I too struggled to get other people to see what I saw.
It took me roughly seven years to transition from Steve to Larry, and there’s been no looking back ever since.
This mindset shift has been a game-changer for thousands of entrepreneurs.
We All Have a Choice
If you’re currently operating as a Steve, then you have a decision to make: Red pill or Blue pill?
You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes. Remember, all I’m offering is the truth. Nothing more. – Morpheus, The Matrix
- A build-first or solution-first approach is backwards.
- It’s hard for people to see what you see in the early stages of a product.
- A right-action-at-the-right-time approach is the new way forward.
Want to see how deep the rabbit hole goes? Then let’s get started…
But before we get going, I’d just like to say thank you. Not just for taking this course, but for being smart about your approach with your business. The world needs you. It needs your energy and what you have to offer, so let’s work together to make sure you dedicate that time and energy to something that matters – both to the world and to you.
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